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KMID : 0926620190240010021
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Korean Journal of Hospital Management
2019 Volume.24 No. 1 p.21 ~ p.35
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Analysis of research trends in healthcare service marketing
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Kim Woo-Jin
Kim Ji-Man
Shin Jae-Yong
Kim Tae-Hyun
Lee Sang-Gyu
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Abstract
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Purposes: This study examines academic research trends and the change of patterns by analyzing researches related to healthcare service marketing from 1988 to 2016.
Methodology: As research subjects, a total of 486 published articles were selected. It's to analyze them by dividing into research topics, methods and data by classifying the period into 1988-1999, 2000-2009, 2010-2016.
Findings: From 1988 to 2016, 486 research articles on healthcare service marketing were published in academic journals.
Research on healthcare service marketing has steadily increased. Most of the articles were about service quality, satisfaction, revisitation, and reuse. 452 research articles were quantitative research. Generally questionnaire surveys were used.
Practical Implications: We suggest future research directions on the basis of the status of research on healthcare service marketing for the last 30 years.
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KEYWORD
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healthcare service marketing, research trend, healthcare research
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